One - Identifying and Targeting Your Niche   The first step in niche marketing is to understand who the buyers are in your niche and what makes them tick. Here are some questions you might ask to get to know them a bit better.   What problems or worries keep them up at night?   What are their habits?   What magazines do they read?   How do they get their continuing education?   What clubs or associations do they belong to?   What are their occupations?   How old are they?   What television shows do they watch?   Do they already buy products or services similar to yours? (What are they?)   What is their annual income?   Where do they live? How do you get this information? If they belong to an association, chances are, there will already be a lot of information assembled about the market. If not, do a survey with several people in the niche. Ask them these questions.   What If You Already Own a Business?   If you already own a business and want to start selling to niches review your customer list from the last two years with your employees and ask each of these questions about each customer. Write down what you know about each of them. Youll be surprised how much you remember and the amount of information you come up with.   If you have done a good job of reviewing your customers you may possibly start to see a trend. If a lot of your customers have been doctors then pull those names out and develop a list of all the doctors that have purchased from you. Do this with all your identifiable trends (especially occupations).   From the lists that you have made, you can tell with some certainty that they are the kind of people that have demonstrated a propensity to buy from you. This will give you some confidence that if you find like-type people they will be good candidates to purchase your product or service.   Step Two - Finding Your Niche Market   Finding your niche market can be the most difficult step in your niche marketing strategy.