Brochures and fact sheets that you can include in your mail outs and that you can give to walk-ins.

A "Question and Answer" fact sheet that addresses the most common objections about your product or service. This should not only be inserted into mail outs but also used on your website.

A Powerpoint presentation that you may use in sales meetings with your clients. You can use this as a "talking document" or a more formal presentation that you would give with an overhead projector (usually used in B-to-B industries).

Case studies and success stories from clients and customers. (This will be a part of the testimonial gathering process.)

Customized thank you letters/cards that are sent out to prospects and customers in response to a customer transaction (both positive or negative).

Creating an Audiocassette or Video

I often get inquiries about how to create audiocassettes, special reports, or videos to be used in your lead generation and conversion efforts. Let me show you how to do this easily by giving you an example. Since weve been talking about doctors and hot tubs, lets stay with that example.

If you are targeting doctors you might create an audiocassette that they can listen to on their way to work titled, "The Ultimate Stress Reducer for Busy Doctors." If I was a busy doctor (most of them are) I would be very interested if I received an audiocassette in the mail with this title. At least I would listen to it.

The following would be the outline for this audiocassette:

I. Introduction

A. Question - Do you experience stress?

B. Signs of stress

II. II. Effects of stress on doctors

A. In the workplace

B. In their personal lives

III. Many Doctors are turning to relaxation hydrotherapy using spas

A. What is hydrotherapy?

B. How does hydrotherapy reduce stress?

C. What other doctors are saying about hydrotherapy and owning a spa?

IV. What are the other benefits of owning a spa?

A. Relaxation after a hard day

B. More quality time with loved one

C. Better sleep

V. Introduce Spa City USA (short in duration)