doctors choose Spa City USA to buy a spa   VI. Where can you get more information A. Offer a free video, "The Spa Lifestyle" by calling XXX-XXXX or B. Going to website and entering in special code C. Thank you for listening   This information can be said in 30 minutes or even less (30 minutes is a long time on tape). There are several ways to create this tape. You can certainly do it yourself or you can hire a freelance writer to write your script. The best (and easiest) place to hire a freelance writer is at and have freelancers bid on it.   You might think this is a lot of work but once you have it completed, its done! You can use it over and over and over again as many times as you want. It can also be used as a model for lawyers, business executives, CPAs and other prospects that fit in your niche. With a few modifications you can have a version ready to go for other niches. Once you have your information products done you can really put your niche marketing program into high gear.   Step Five - Contact Your Niche Market   The next step is to reach out and touch your niche. This is a two-pronged approach. Prong # 1 has the objective of getting noticed in your industry and Prong # 2 has the objective of selling your products and services.   Prong # 1 - The following are just a few ideas you can implement to get noticed in your niche.     1. Speak at industry conferences and trade shows (or you local Chamber of Commerce). This is an excellent method of getting your name out there because most every one in the industry reads the presentation agendas and who is speaking.   2. Write articles for your industrys trade publications. Most trade pubs are thirsty for good content and will allow you to include a resource box at the end of your article. (Heres a trick. Identify the top decision makers and trend setters in the niche and interview them for your article. You will get to know them and establish a positive relationship. in an unassuming way.)   3. Start an ezine in your niche and begin collecting email addresses of prospects in your niche. (This is a must!)   4. Offer a white paper (B-to-B) or special reports to your niche market. This will build credibility and will give you permission to do follow-up mailers and direct marketing to those who respond.   5. Join and become active in the niche's associations and networking groups. Volunteer to serve on action committees and boards.   6. Make contact with other industry authorities, consultants, and big wigs who might be