I promised, Ill be happy to give you a complete refund. Even if its on the last day of the twelfth month!   This guarantee extends for an entire year and they will receive specific benefits (in this case its money). It they dont get what they expect, they get their money back with no questions asked. This virtually eliminates all the risk for the buyer.   Hint: Your offer may be so good that people wont believe it. Youve heard the old axiom, "If its too good to be true, it probably is." To avoid this thinking, give the reason why you can give such as great offer. For example, you might have goofed when ordering inventory and now youre overstocked and thats why you can offer such a great price. When people read the reason why, it will help them reconcile your irresistible offer in their mind and make it more believable.   9. Inject Scarcity Most people take their time responding to offers, even when they are irresistible. There are many reasons why people procrastinate on investing in a solution. The following are just a few:   - They dont feel enough pain to make a change - They are too busy and just forget - They dont feel that the perceived value outweighs your asking price - They are just plain lazy   To motivate people to take action they usually need an extra incentive. Remember when I said that people are more motivated to act by the fear of loss rather than gain? Thats exactly what you are doing when you inject scarcity into your letter.   When people think there is a scarce supply of something they need they usually rush to get some of it. You can create a feeling of scarcity by telling your reader that either the quantity is in limited supply or that your offer is valid for only a limited time period.   Your offer could sound something like this:   "If you purchase by (future date) you will get the entire set of free bonuses" Or "Our supply is limited to only 50 (product or service) and will be sent to you on a first come, first served basis. After they are gone there wont be any more available."   Or   "This offer is only good until (future date) after which the (product or service) will return to its original price."