- Postcards are a simple, inexpensive way to contact your customer. You can even do a one-page newsletter on a postcard. Its simple and fast.   5. Get your own column in a trade publication - Approach trade pubs with a series of articles that provide great information that they can run in their magazine or newsletter for free. They might even give you your own article. Again, there are a number of ways to communicate with your niche. The key is to do it in a way that is fast, inexpensive, and effective.     Step Seven - Dont Stop at One Niche!   Once you have your niche marketing process down dont stop at one niche. Apply what you have learned from dominating one niche to other niches. The marginal cost of developing the processes and materials for another niche is negligible.   All you have to do is tweak your product for other niches. Then give your product or service away (or for a huge discount) in exchange for testimonials. Then start tweaking your marketing materials for your new niche.   I know of a person who created a book with tips and techniques for saving on taxes. He sold it for around $50. He then tweaked it slightly for real estate agents and sold the book to that industry for $150. He did this again and again to dozens of small business industries for huge profits.   Just think of the "Chicken Soup for the Soul" series. That has got to be the ultimate "cross-niched" product. Theres a "Chicken Soup for the Soul" for just about everything and everybody. Ingenious!   There is a whole wide world of niches out there to dominate. If you just think of the different occupations that are part of your overall target market, your list may be very long. Be a niche marketer and dominate your market place.   Using Consumer Research To Develop Powerful Small Business Marketing Strategies     All profitable marketing strategies are based on a complete and thorough knowledge of the customer. Theres no doubt that I have seen my share of products that sell like crazy from companies that dont know a lick about their customers and have no marketing plan at all. Successful small businesses know their customer extremely well.   Knowing Your Customer