"Id like to show you one specific technique we use to reduce costs that many of our customers are getting great results from. Id like to meet with you this week to demonstrate how this technique works."   2. Be Sensitive To Their Time Constraints - People are busy and dont want to be bothered, so you always need to openly recognize the value of their time. For instance, using the previous example you might say, "Id like to meet with you this week to demonstrate how this technique works. I know your time is valuable and I want to honor that. Our meeting would only last for 15 to 20 minutes."   3. Tie Down a Time By Limiting Their Options - Give your prospect only two options for meeting times. First of all this forces your prospect to think about WHEN they can meet rather than IF they want to meet with you. Secondly, it makes it a simple no-hassle scheduling process. Again, following up from the last example you could say, "Our meeting would only last for 15 to 20 minutes. I have a time slot open on Wednesday at 3:45 pm or Thursday morning at 11:15 am. Which is better for you?"   Use Benefit-Oriented After-Hours Voicemail   Theres no better time to market to somebody then when they are waiting to speak to you. Instead of telling the person waiting on the phone about how great you are, help them to solve their problems. Here is a typical message that I hear often: "Thanks for calling ABC Pools. Our store hours are from 9:00 a.m. to 6:00 p.m. Please call back during our normal business hours. Thank you." Click.   1. Offer a Free Report - Consider putting a recording similar to this on your message system:   "Thanks for calling ABC Pools, with the only pool that provides a maintenance-free sparkling pool water system. If youve reached this message we are probably gone for the day. We apologize and want you to know that you are important to us. Feel free to call our 24 hour free recorded message at xxx-xxx-xxxx to hear "The Six Secrets to Building Your Own Pool." Leave your name and number at the sound of the tone and well call you as soon as we possibly can. If you dont leave your name and number we wont be able to enter you into our drawing for a free trip to Las Vegas. Thanks again for calling ABC Pools."   2. Send a Postcard - Another idea is to talk to your phone company about hooking up a caller ID so that you can get their phone number with a reverse phone number look up that can be found on the web.   If you get their address in this manner, immediately send a postcard out to them thanking them for their inquiry and inviting them to come in or receive a free report. If they are calling you and they are a prospect, it means that they are in the market and will probably make a decision soon, so the postcard needs to go out quickly.